[Chat Log] April-May 2019

[Deric Storm]

Actually, I meant to ask you about this when it first happened, jefe considering your marketing background- what was your opinion on the whole Gillette ad controversy?

 

[Chase]

We actually discussed that in my team back in January.

 

[Chase]

Companies now are taking steps they believe they need to take, it happens every cycle. Usually all the little SMEs will do this kind of stuff first, before the bigger boys start changing their stance.

 

[Deric Storm]

because Gillette's sales plummeted after those ads, if I'm not mistaken, right?

 

[Chase]

Actually, no. Gillette sales are completely unaffected.

 

[Deric Storm]

really???

 

[Chase]

Yeah, and they're actually receiving an unprecedented level of consumer engagement and coverage.

 

[Deric Storm]

wow

 

[Chase]

Gillette isn't only selling in America or to men. Many women shave, many women buy razors for their household. The ad appeals to the 'correct base' of decision-makers.

 

[Deric Storm]

i'm honestly surprised. Usually, when you're a product that caters to men and you basically call all men rapists, you'd think that would affect the bottom line

 

[Chase]

You'd think, but no.

 

[Deric Storm]

Then again, it's weird living in the US right now