Correct -- on wine & dine. I think out of 40 people at that dinner, about 4 bought a car. That's 10%, and definitely worth it for their marketing strategy.
The new Evo is touted as your 'daily Lamborghini' so you can drive it to work, and things. Ever since Audi took over, they've been making 'mass market' choices more often.
Actually, the only thing that wasn't stolen at the Louvre's Apollo Gallery is the Regent Diamond, figure no one would take it because something to do with a curse.