Ten seasons? No thank you, HBO. Let's cram all of this into one last season so we can move on to another project. 2-3 more years would have made HBO an extra cache of billions. Luxury licensees were just catching on.
So overall, GoT was an excellent licensing decision. Goes to show you can make great business choices but your content creators can fail you and leave you for Star Wars.
The contract only required X number of posts in exchange for X months of all-inclusive free car usage. But the contract was also for X months and any images of other car brands during this time in their feed is a breach.